Some moments
are PAINFUL
- Services
- Tecnología
- Creatividad
- Sector
- Health
- Client
- Stadapharm
The pain relief market is a highly saturated battleground, where every brand promises fast and effective relief. Here, even a single percentage point of market share makes a difference, and competition isn’t just about speed, but also about pricing and positioning.
With a brand already known but with no active communication since 2020, it was time to give pain a new meaning—and give Dolalgial a new voice.
Drive both sell-in and sell-out, proving that its active ingredient, Lysine Clonixinate, acts in just 5 minutes, positioning it as the most effective treatment for pain.
Strengthen its presence in key regions like Catalonia and expand its impact in Madrid and Andalusia.
Not just relaunch the brand but establish Dolalgial as the first choice in consumers’ minds.
We redefined communication with a powerful concept: "Hay momentos que DUELEN" (Some moments are PAINFUL). Dolalgial doesn’t minimize pain—it gives it the space it deserves.
We activated the point of sale with strategic materials and an online store locator to facilitate conversion.
We transformed the website into a go-to reference, optimized SEO, and created strategic content to attract high-quality traffic.
We launched segmented campaigns on Google and Meta with messages tailored to different audiences and A/B testing to optimize results.
We focused on Andalusia, crafting a campaign that spoke its language, respected its culture, and connected with its people. We adapted messaging with local expressions and cultural references, proving that Dolalgial understands pain—and how to talk about it.
Dolalgial stopped competing and started leading.
+11% sell-out growth
+688,000 impressions
42,000 clicks
CTR: 3.09% on Google Ads | 8.19% on Meta
No two people experience it the same way, and there’s no single way to describe it. But when it appears, we know it instantly.
It’s not just a pinch or a mild discomfort. It’s a lot. A LOT, BUT A LOT, A LOT.
We feel headaches and tough decisions. We feel back pain and goodbyes. Pain is physical, emotional, and cultural.
Because it doesn’t minimize the problem—it recognizes it.
Because it turns pain into a real conversation with the consumer.
Because it elevates Dolalgial from just another painkiller to the go-to solution.
When pain feels this intense, you need something that actually works.
If pain speaks loudly, Dolalgial answers just as loud.
The point of sale is where it all happens. This is where consumers seek answers, and pharmacists become their trusted advisors.
To reinforce sell-out and ensure Dolalgial became the recommended option, we created a bold visual and messaging strategy that was impossible to ignore:
We designed eye-catching displays, stoppers, cubes, and shelf talkers, transforming pharmacies into Dolalgial flagships.
The only painkiller with Lysine Clonixinate, acting in just 5 minutes.
We provided clear, persuasive arguments to support recommendations.
Because when a product is seen and understood, it sells.
To take Dolalgial to the next level, we optimized its digital ecosystem with a strategic focus on visibility, positioning, and conversion:
We analyzed the digital market to ensure Dolalgial stood out against competitors.
A full audit identified opportunities to rank higher in key searches.
We integrated the campaign’s visual identity, improved structure, and optimized key pages (Uses, Ingredients, FAQs, and Blog) based on SEO and benchmarking insights.
To maximize Dolalgial’s visibility and conversion, we developed a results-driven Paid Media strategy:
Targeted audiences and key territories.
Custom messaging for each region, with deep localization for Andalusia.
We tested formats, copy, and audiences to maximize ROI.
Balanced spend across awareness, consideration, and conversion.
Dolalgial is a national product, but its communication couldn’t be generic. To truly connect, we had to speak each community’s language.
📍 Andalusia as a key testing ground
We went beyond just a campaign—we created a cultural immersion. We adapted messages, references, and creatives to make Dolalgial not just visible, but relatable.
Messages using Andalusian expressions, because pain is also described with an accent.
We tapped into football, music, and major events to seamlessly integrate Dolalgial into Andalusians’ daily lives.
Andalusia served as a strategic test region for future national rollouts.
ESTÁ DOLALGIAL.”
More conversion.
More recognition.
Dolalgial stopped competing and started leading. The brand came back stronger than ever, establishing itself as a key reference in pain relief.
When something hurts, you feel it a lot. And when a strategy works, you feel it even more.