Creatividad estratégica y tecnológica

Some moments
are PAINFUL

Services
  • Tecnología
  • Creatividad
Sector
Health
Client
Stadapharm
THE CHALLENGE
Turning pain into a competitive advantage in an overcrowded market.

The pain relief market is a highly saturated battleground, where every brand promises fast and effective relief. Here, even a single percentage point of market share makes a difference, and competition isn’t just about speed, but also about pricing and positioning.

With a brand already known but with no active communication since 2020, it was time to give pain a new meaning—and give Dolalgial a new voice.

Dolalgial was showing some symptoms that, fortunately, we were able to diagnose early.
Insight
Pain is the second leading cause of consultation in pharmacies, but most still do not choose the right treatment.
OUR OBJECTIVE
A la orilla del problema.

Drive both sell-in and sell-out, proving that its active ingredient, Lysine Clonixinate, acts in just 5 minutes, positioning it as the most effective treatment for pain.

Strengthen its presence in key regions like Catalonia and expand its impact in Madrid and Andalusia.

Not just relaunch the brand but establish Dolalgial as the first choice in consumers’ minds.

The path to the goal
STRATEGY

We redefined communication with a powerful concept: "Hay momentos que DUELEN" (Some moments are PAINFUL). Dolalgial doesn’t minimize pain—it gives it the space it deserves.

We knew the difference wasn’t in hiding it, but in recognizing it.
PHARMACY ACTIVATION

We activated the point of sale with strategic materials and an online store locator to facilitate conversion.

Because the final decision is made at the pharmacy counter.
DIGITAL STRATEGY

We transformed the website into a go-to reference, optimized SEO, and created strategic content to attract high-quality traffic.

If you’re not where consumers search, you don’t exist.
PAID MEDIA

We launched segmented campaigns on Google and Meta with messages tailored to different audiences and A/B testing to optimize results.

Pain doesn’t wait—and neither do consumers.
REGIONAL TARGETING

We focused on Andalusia, crafting a campaign that spoke its language, respected its culture, and connected with its people. We adapted messaging with local expressions and cultural references, proving that Dolalgial understands pain—and how to talk about it.

"Quillo, cuando duele pechá, está Dolalgial." (Mate, when it hurts a lot, Dolalgial is here.)
Resultados

Dolalgial stopped competing and started leading.

+11% sell-out growth

+688,000 impressions

42,000 clicks

CTR: 3.09% on Google Ads | 8.19% on Meta

When a strategy works, you feel it. And a lot.
Idea
Pain is hard to explain.

No two people experience it the same way, and there’s no single way to describe it. But when it appears, we know it instantly.

It’s not just a pinch or a mild discomfort. It’s a lot. A LOT, BUT A LOT, A LOT.

We feel headaches and tough decisions. We feel back pain and goodbyes. Pain is physical, emotional, and cultural.

“Some moments are PAINFUL”
A concept that transforms the intensity of pain into the campaign’s most powerful insight.

Because it doesn’t minimize the problem—it recognizes it.

Because it turns pain into a real conversation with the consumer.

Because it elevates Dolalgial from just another painkiller to the go-to solution.

When pain feels this intense, you need something that actually works.

If pain speaks loudly, Dolalgial answers just as loud.

Because when a product is seen and understood, it sells.
PHARMACY COMMUNICATION
El punto de venta es el momento de la verdad.

The point of sale is where it all happens. This is where consumers seek answers, and pharmacists become their trusted advisors.

To reinforce sell-out and ensure Dolalgial became the recommended option, we created a bold visual and messaging strategy that was impossible to ignore:

 
High-impact merchandising

We designed eye-catching displays, stoppers, cubes, and shelf talkers, transforming pharmacies into Dolalgial flagships.

 
Clear active ingredient differentiation

The only painkiller with Lysine Clonixinate, acting in just 5 minutes.

 
Pharmacist-friendly messaging

We provided clear, persuasive arguments to support recommendations.

 
More visibility. More recognition. More sales.

Because when a product is seen and understood, it sells.

DIGITAL STRATEGY
If you’re not where consumers search, you don’t exist.

To take Dolalgial to the next level, we optimized its digital ecosystem with a strategic focus on visibility, positioning, and conversion:

Competitor benchmarking:

We analyzed the digital market to ensure Dolalgial stood out against competitors.

SEO strategy:

A full audit identified opportunities to rank higher in key searches.

Website redesign:

We integrated the campaign’s visual identity, improved structure, and optimized key pages (Uses, Ingredients, FAQs, and Blog) based on SEO and benchmarking insights.

PAID MEDIA STRATEGY
We launched campaigns where it hurts… and where decisions happen.

To maximize Dolalgial’s visibility and conversion, we developed a results-driven Paid Media strategy:

 
Meta Ads & Google Ads

Targeted audiences and key territories.

 
Tailored creatives

Custom messaging for each region, with deep localization for Andalusia.

 
A/B testing & optimization

We tested formats, copy, and audiences to maximize ROI.

 
Strategic budget allocation

Balanced spend across awareness, consideration, and conversion.

REGIONAL TARGETING
A national message with a local soul.

Dolalgial is a national product, but its communication couldn’t be generic. To truly connect, we had to speak each community’s language.

📍 Andalusia as a key testing ground

We went beyond just a campaign—we created a cultural immersion. We adapted messages, references, and creatives to make Dolalgial not just visible, but relatable.

 
Localized creatives:

Messages using Andalusian expressions, because pain is also described with an accent.

 
Cultural references:

We tapped into football, music, and major events to seamlessly integrate Dolalgial into Andalusians’ daily lives.

 
Regional impact testing:

Andalusia served as a strategic test region for future national rollouts.

“QUILLO, CUANDO DUELE PECHÁ,
ESTÁ DOLALGIAL.”
RESULTS
More visibility.
More conversion.
More recognition.

Dolalgial stopped competing and started leading. The brand came back stronger than ever, establishing itself as a key reference in pain relief.

When something hurts, you feel it a lot. And when a strategy works, you feel it even more.

+11%
sell-out growth
+688.000
impressions
42.000
clicks
CTR DEL 3.09
on Google Ads | 8.19% on Meta
With Dolalgial, we didn’t just launch a campaign—we built brand awareness.
And when something is felt “Some moments are PAINFUL”... it gets remembered.